Online advertising
In addition to natural referencing, sponsored links allow to rapidly generate specifically targeted traffic from search engines.
The principle of sponsored links (Pay per click): a cost per click, the rate of which is often auctioned. The amount of the auction determines your position in the list of sponsored results of a search engine.
A few hours are enough to produce almost immediate results, visible in search engines.
A specific target audience
Your advertizing directly targets web users on Google. Even if your website already appears in the search results, AdWords can help you target a new audience on Google and its advertizing network.
Ideal management of your advertizing campaign
You can modify your ads and adjust your budgets in order to obtain your required results. Furthermore, your ads can target specific languages and geographical zones.
Quantifiable results
You choose the duration and the expenses. With Pay per click, you only pay when users click on your links.
You decide on your budget
There is no minimum expense: you decide how much you spend on AdWords ! For example, you can fix a daily budget of CHF 10.- and a maximum cost per click of CHF 0.10 for your ad.
Why sponsored links to promote my site ?
- In order to rapidly generate a target audience on your website
- When launching a website, before natural referencing takes over (3 months, on average), to generate specific traffic as soon as the site is online
- For occasional communication needs, for a specific event (Valentine’s Day, Christmas, Contests, Sales, etc).
Services
- Analysis of goals and target audience
- Creation and managing of your Google Adwords account
- Drafting of ads and choice of advertizing means or optimization of existing ads
- International geographical targeting
- Daily optimization of advertising campaigns
- Client assistance
- Customized consulting to increase your site turnover
- Monitoring of ROI
- Weekly performance reports
- Advertizing campaigns can be terminated any time by simply sending an e-mail.
